Marketing for plumbers that
keeps your diary full
Stop paying lead sites for jobs shared with three other plumbers. We run your Google Ads, Local Services Ads, SEO and Google Business Profile so homeowners across the UK call you first – for emergencies and for planned work.
- Leads that come to you only – not shared with other trades
- Emergency call-outs and planned jobs run separately
- Every call tracked, so you can see what each pound brings in
Good Plumbers Deserve
A Steady Flow of Customers.
Most plumbing businesses aren’t short of skill. They’re short of a predictable flow of the right jobs. These are the problems we fix first.
Paying for Shared Leads
Directory and lead-site enquiries go to several trades at once, so you end up racing on price. Your own ads and profile bring enquiries that only reach you.
slow weeks?
Feast or Famine
Word of mouth is great until it goes quiet. A mix of ads, search and your map listing keeps enquiries coming in steady weeks too.
Ads That Waste Money
Without the right setup, ads get clicked by people looking for plumbing courses, jobs or DIY fixes. We block those searches before they cost you.
on the map
Invisible on the Map
When someone searches “plumber near me”, three businesses show in the map. If you’re not one of them, most people never scroll to find you.
Which platform works best for plumbers?
It depends on the job. Someone with a burst pipe searches and calls within minutes. Someone planning a new bathroom browses for weeks. Each needs a different channel.
Emergency call-outs
Burst pipes, leaks, blocked drains, no hot water.
Calls can come within minutes.
Planned installs
Bathrooms, boiler replacements, re-pipes.
They research and compare.
Steady free enquiries
Enquiries you don’t pay per click for.
Builds over time.
Repeat and servicing work
Annual boiler services, landlord certificates.
Regular, repeat enquiries.
We’ll map the right channels to your goals.
From urgent call-outs to long-term growth, we’ll create a tailored plan for your plumbing business.
How we turn Google Ads into booked jobs
Google is where people go when something’s leaking. Our job is to make sure your number is the one they call – without paying for clicks that were never going to become work.
Emergency ads run when you can answer and push calls. Planned-work ads lead to a quote form with photos of your installs.
Ads show inside your service area, with budget weighted to the towns where jobs are worth the drive.
“Emergency plumber near me”, “burst pipe repair”, “boiler not working” – searches from people ready to book.
Call tracking and conversion tracking set up from day one, so we optimise for jobs, not clicks.
Negative keywords stop your budget going on people who won’t hire you.
Shown above normal ads with Google’s screening badge, and you pay per lead rather than per click. We handle the verification and dispute any leads that aren’t genuine jobs.
Thinking about a new bathroom? Here’s one we finished last week. Get a free quote – we’ll visit, measure and price it the same week.
Facebook and Instagram for the jobs people plan
Nobody searches Facebook for an emergency plumber. But homeowners scroll it while thinking about a new bathroom or a boiler that’s on its last legs. That’s where Meta Ads earn their place.
- Before-and-after creative from your real jobs – the thing that sells installs
- Homeowners in your area only, targeted by radius around the towns you cover
- Quote forms with filter questions – postcode, job type, timescale – so you only get worthwhile enquiries
- Seasonal pushes for boiler servicing before winter, and retargeting people who visited your website
Get found on Google and in AI answers – without paying per click
More people now ask ChatGPT or Google’s AI “who’s a good plumber near me?” Those answers pull from websites that clearly explain what you do, where you work and what customers say about you.
A page for each service
Boiler repair, leak detection, bathroom installs – each with its own page, so each can rank.
A page for each town
Real local content for the areas you cover, not copy-paste pages with the town name swapped.
Answers to real questions
“How much is a boiler service?” “Is a dripping tap urgent?” – written so AI tools quote you.
Technical basics done right
Fast mobile pages, plumber schema markup, and your reviews shown where Google can read them.
Show up in the map when someone nearby needs a plumber
For local trades, your Google Business Profile is often the first thing a customer sees. It’s free to appear there, and a well-run profile brings calls every week.
- Right primary and secondary categories
- Every service and area listed
- Fresh photos of vans, team and jobs
- Weekly updates and offers
- A simple review request after every job
- Every review answered, good or bad
- Questions and answers filled in
- Booking and call buttons set up
Posts that keep you top of mind
Most homeowners only need a plumber a few times a year. Regular, useful posts mean yours is the name they remember when they do. Here’s the kind of content we create and publish for you.
How we get started
Free audit
We look at your current ads, website and Google Business Profile, and where your competitors are beating you.
A plan for your area
Which jobs you want more of, which towns, and which platforms to start with – with a budget you’re comfortable with.
Launch and report
We set everything up, track every call and form, and report monthly on enquiries and cost per lead in plain English.
Our Work, Service by Service
Pick a service to see the businesses we’ve done that work for — and exactly what we handled for each.
USASay Cheese Kids Dental & Orthodontics
Full marketing partner from launch to scale — website development, SEO, Google Business Profile optimisation, and paid advertising.
Los Angeles, USAParty Time Children’s Dental
Built a kid- and parent-friendly website, then ongoing SEO/AEO, Google Business Profile optimisation for local search, and social media management.
USAIntegrative Therapy
Website development, Google Ads management, and ongoing SEO optimisation.
UKNail It N Grow
Website development, SEO, and paid advertising across Google Ads and Meta.
PortugalBrownie Lovers
Social media management — content strategy, creation, and consistent publishing.
USAHVAC Business
PPC management and Google Ads campaigns to reach homeowners actively searching for HVAC services.
The National Dialectic
Designed and built their website in WordPress, with basic SEO and AEO optimisation.
Aaim Visuals
Designed and built an architecture website in Squarespace, with basic SEO and AEO optimisation.
USASeptic Services Business
PPC management and Google Ads campaigns to reach homeowners actively searching for septic services.
Real Estate Business
PPC management and Google Ads campaigns to reach people actively searching for property.
Questions plumbers ask us
How much should a plumber spend on Google Ads?
It depends on your area, how many jobs you can take on and how competitive local searches are. After the free audit we’ll show you realistic budgets for your towns before you spend anything.
Are Local Services Ads worth it for plumbers?
For emergency work they’re often the best place to start: they show at the very top, carry Google’s screening badge and you pay per lead. We usually run them alongside Search Ads.
Do Facebook ads work for plumbers?
Not for emergencies. They work well for planned jobs like bathrooms and boiler replacements, and for servicing reminders to people who already know you.
How long does SEO take for a plumbing business?
Usually months rather than weeks, which is why we pair it with ads that bring enquiries straight away. Once it’s working, it keeps bringing enquiries without paying per click.
Do you work with heating engineers and drainage companies too?
Yes – the same approach works for heating, gas and drainage businesses. We tailor the searches and ads to the jobs you want.
Let’s Grow Your Business
Together.
Ready to get more local customers? Tell us about your business and we’ll get back to you within 24 hours with a clear plan.
Free Consultation
No sales pitch. Just honest advice.
Tailored Strategy
Built around your business goals.
Fast Response
We typically reply within 24 hours.
growing with Markstats.
Book a Free Strategy Call
Tell us about your local business and our team will get in touch to schedule your free consultation.
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