Local Services Ads Management for Local Businesses

Google Guaranteed is a badge shown on Local Services Ads for businesses that have passed Google's verification — including background, license and insurance checks. It signals to customers that Google stands behind the business, and it typically comes with a customer guarantee backed by Google. The badge is one of the biggest reasons LSA leads convert so well.

You pay per lead, not per click, and you set a weekly budget. The cost per lead varies by industry and area — competitive categories cost more per lead than quieter ones. Because you only pay for genuine leads, and because invalid leads can be disputed, the model tends to be efficient for local service businesses. We manage the budget to keep your cost per lead as low as possible.

Google supports LSA for specific service categories — trades like HVAC, plumbing, electrical, roofing and cleaning, plus professionals such as lawyers and real estate agents, among others — and availability varies by country and region. The first thing we do is confirm whether your business qualifies in your area, so book a call and we'll check for you.