PPC Management
for Local Businesses
We manage Google Ads and Meta Ads for dental clinics, HVAC companies, plumbers, roofers, law firms and other local service businesses across the UK — one paid strategy across both platforms, measured in calls and booked jobs rather than clicks.
Real Campaigns. Real Results.
Live Google Ads accounts we manage for local service businesses — the numbers below come straight from the ad accounts.
Septic Services Business – Google Ads
PPC management and Google Ads campaigns to reach homeowners actively searching for septic services.
Real Estate Business – Google Ads
PPC management and Google Ads campaigns to reach people actively searching for property.
US, Australia and beyond.
Real business growth.
Paying for Clicks That Never Become Customers?
Most local businesses lose money on paid ads for the same three reasons: budget spread across platforms without a plan, targeting far wider than the area they actually serve, and conversion tracking that was never set up properly. Paid advertising only works when every campaign has a defined job and every lead can be traced back to it.
Google Ads
Search, Performance Max, Display, YouTube and Demand Gen campaigns that capture people already looking for your service.
Meta Ads
Facebook and Instagram campaigns that build demand across your service area and bring visitors back when they are ready to book.
Complete Paid Advertising Management
Strategy, build, tracking and optimisation across Google and Meta — working toward a lower cost per lead every month.
Paid Media Strategy
A plan for which platforms and campaign types fit your goals, margins and service area — rather than running everything by default.
Keyword & Audience Research
Search intent research on Google and audience modelling on Meta, so budget reaches people likely to become customers.
Ad Copy & Creative
Responsive search ads, extensions, and image and video creative written and tested continuously.
Landing Page Alignment
Every campaign points to a page built to convert, so you are not paying for clicks that land on a weak page.
Conversion & Call Tracking
Google Tag, Meta Pixel, Conversions API and call tracking, so every enquiry is attributed to the campaign behind it.
Bid & Budget Management
Smart bidding tested against manual control, with budget moved toward whatever produces booked work.
Structured Testing
Ongoing ad, audience and landing page tests that compound into a lower cost per lead over time.
Transparent Reporting
Monthly reporting on leads, cost per lead and return — in plain English, with no vanity metrics.
How Our PPC Management Works
Audit and strategy, build and launch with tracking in place, then continuous optimisation against your cost per lead.
Audit & Strategy
We audit your existing accounts, agree a target cost per lead, and decide which platforms and campaign types fit how your customers buy.
Build & Launch
We build the campaigns, write the ads, set geo-targeting to your service area, and install full tracking before any paid click.
Optimise & Scale
Each month we cut wasted spend, test new creative and audiences, and scale what produces booked jobs.
Why Local Businesses Choose Markstats for PPC
We measure success in calls, booked appointments and revenue — never impressions or clicks. You keep ownership of your ad accounts and data, and always know what a lead costs.
Local Service Businesses We Help Grow
Every industry buys differently — select yours to see how we approach it, or book a call and we’ll map it out with you.
Not listed? We work with most local service businesses — book a call and we’ll map it out with you.
PPC Questions Local Businesses Ask
Straight answers to what business owners ask us most about paid advertising.
How much should a local business spend on paid ads?
It depends on your industry, your service area and how competitive your market is. We work backwards from the value of one job and your target cost per lead to set a realistic starting budget, then scale only once campaigns prove profitable. A budget too small to gather conversion data usually costs more in the long run.
Should I run Google Ads or Meta Ads first?
For urgent services such as emergency plumbing, HVAC repair or legal help, Google comes first because people are already searching. For planned or elective services such as cosmetic dentistry, med spas or remodelling, Meta often performs better by creating demand. Most local businesses eventually run both, with each doing a different job.
How quickly will I see leads?
Paid advertising is the fastest channel available to a local business — well-built campaigns can generate enquiries within days of launch. The first 30 to 90 days are spent gathering conversion data and cutting waste, which is when cost per lead usually drops sharply.
Do I own my ad accounts?
Yes, always. Your Google Ads and Meta accounts, your data and your ad spend stay in your name with full access throughout. We manage them on your behalf and you can take them with you at any time.
What is a good cost per lead?
Any figure comfortably below what a customer is worth to you. Multiply your average job value by the share of enquiries you close, and that is the maximum you can afford to pay for a lead — profitable campaigns sit well under it. This is the number we optimise toward every month.
Do you manage the landing pages too?
Yes. Ad performance depends heavily on where the click lands, so we align landing pages with campaign messaging — and can build dedicated pages where it will lower your cost per lead.
Let’s Grow Your Business
Together.
Ready to get more local customers? Tell us about your business and we’ll get back to you within 24 hours with a clear plan.
Free Consultation
No sales pitch. Just honest advice.
Tailored Strategy
Built around your business goals.
Fast Response
We typically reply within 24 hours.
growing with Markstats.
Book a Free Strategy Call
Tell us about your local business and our team will get in touch to schedule your free consultation.
Secure & Confidential
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24-Hour Response
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Friendly Support
Real people. Real answers.