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Markstats | Growth Marketing Agency

Marketing for Beauty & Wellness

Marketing for beauty & wellness that
books out your diary

Facials, lashes, massages, aesthetics – your clients want to look and feel their best. We make sure they find you when they’re ready to book.

What a customer sees when they search
beauty salon near me
SponsoredYour Beauty Businessbeautysalon.example.com
facial treatment my area · Trusted local experts · Free quotes
Map resultsYour Beauty Business · 4.9 ★ (127)
Open now · Serves your area
best aesthetics clinicbeauty salon near mefacial treatment my area
The Problem

Beautiful Work Deserves
A Booked-Out Diary.

You deliver transformations that make people feel amazing. But filling every slot takes more than talent.

01
££

Social Media Is Crowded

Every beauty business is on Instagram. Standing out means strategy, not just pretty posts.

02Too many
slow weeks?

No-Shows and Cancellations Hurt

Empty chairs cost money. A consistent flow of new clients cushions the impact.

03
£££

High-Value Treatments Need Trust

Clients spending hundreds on aesthetics need trust before they book.

04You’re invisible
on the map

Competition Is Fierce

Multiple salons on every high street. The strongest online presence wins.

Which Platform?

Which platform works best for beauty & wellness?

A quick manicure and an advanced facial are different bookings.

01
Immediate bookings

Walk-ins & last-minute

Same-day appointments, gap filling.

Best platforms
Google Business Profile
Google Search Ads
Social Media
Time to enquiries
Hours

Social posts fill gaps fast.

02
Premium treatments

Premium & aesthetic

Botox, fillers, laser, advanced facials.

Best platforms
Meta Ads
Google Search Ads
SEO / AEO
Time to enquiries
Weeks

Clients research carefully.

03
Organic discovery

Search & AI visibility

Rank for “beauty salon near me”.

Best platforms
Google Business Profile
SEO / AEO
Time to enquiries
Months, then compounding

Free bookings that grow.

04
Retention

Rebooking & loyalty

Bring clients back regularly.

Best platforms
Social Media
Meta Retargeting
Time to enquiries
Ongoing

Regulars are your foundation.

Not sure where to start?

We’ll map the right channels to your goals.

From express treatments to advanced aesthetics, we’ll keep your beauty business booked solid.

Google & Meta Ads for Beauty

How we fill beauty appointment books

Visual-first campaigns on Instagram and Facebook paired with Google Ads for high-intent searches.

1
Before-and-after campaigns

Visual carousels and reels showcasing transformations.

2
Treatment-specific Google Ads

Separate campaigns for each service type.

3
Radius targeting

Ads only reach clients within your catchment.

Searches we block

Beauty jobs, wholesale supplies, and training courses.

Seasonal promotions

Pre-planned campaigns for seasonal treatments.

YP
Your Plumbing Co.Sponsored

Thinking about a new bathroom? Here’s one we finished last week. Get a free quote – we’ll visit, measure and price it the same week.

BEFORE
AFTER
Instant formFree bathroom quote
Get quote
Meta Ads for Beauty

Instagram and Facebook are where beauty clients live

Your Instagram is your portfolio. We amplify it with paid campaigns that reach thousands beyond your followers.

SEO & AEO for Beauty

Get found on Google and in AI answers – without paying per click

When someone asks AI for a beauty recommendation, we make sure your salon is mentioned.

A page for each treatment

Facials, lashes, nails, aesthetics – each with its own page.

Local search dominance

Rank in the map pack for beauty searches.

Answers to client questions

“How much does Botox cost?”

Technical basics done right

Fast pages, beauty schema, and reviews.

AI answer
Who’s a reliable emergency plumber near me?
Your Plumbing Co. is a local option that offers 24-hour call-outs across your town and nearby areas. Customers mention quick response times and clear pricing in their reviews.
yourplumbing.co.ukGoogle reviews
Illustration – AI tools choose sources themselves. We make your site the clearest one to cite.
Photos of your van, team and recent jobs
Your Plumbing Co.
Plumber · Heating contractor · Drainage service
Open 24 hours · Serves your town and nearby areas
CallWebsiteBookReviews
Latest updateBoiler service season is here – book yours before the first cold snap.
Google Business Profile

Show up in the map when someone nearby wants a treatment

Your GBP photos and reviews are your shopfront. We make them irresistible.

Social Media for Beauty

Posts that turn followers into bookings

Consistent content mixing portfolio, tips, offers, and behind-the-scenes builds a brand people want to book.

TransformationLash lift and tint – no extensions needed! Natural lashes, dramatic results.
Seasonal offerSummer glow package: facial + body scrub + massage. Limited slots this month.
Behind the scenesOur treatment room got a makeover! Fresh, calm, and ready for you.
How It Works

How we get started

01

Brand review

We understand your treatments, ideal clients, and what makes you special.

02

Launch visual campaigns

Ads and content showcasing your best work go live.

03

Track bookings, not clicks

We measure actual appointments booked, not vanity metrics.

Case Studies by Service

Our Work, Service by Service

Pick a service to see the businesses we’ve done that work for — and exactly what we handled for each.

SC
case fileUSA
Pediatric Dental & Orthodontics

Say Cheese Kids Dental & Orthodontics

Full marketing partner from launch to scale — website development, SEO, Google Business Profile optimisation, and paid advertising.

WebsiteSEOGoogle Business ProfilePaid Ads
PT
case fileLos Angeles, USA
Pediatric Dentistry

Party Time Children’s Dental

Built a kid- and parent-friendly website, then ongoing SEO/AEO, Google Business Profile optimisation for local search, and social media management.

WebsiteSEO / AEOGoogle Business ProfileSocial Media
IT
case fileUSA
Healthcare & Therapy

Integrative Therapy

Website development, Google Ads management, and ongoing SEO optimisation.

WebsiteGoogle AdsSEO
NG
case fileUK
Beauty & Wellness

Nail It N Grow

Website development, SEO, and paid advertising across Google Ads and Meta.

WebsiteSEOGoogle AdsMeta Ads
BL
case filePortugal
Bakery & Food

Brownie Lovers

Social media management — content strategy, creation, and consistent publishing.

Social Media
HV
case fileUSA
HVAC & Home Services

HVAC Business

PPC management and Google Ads campaigns to reach homeowners actively searching for HVAC services.

PPCGoogle Ads
ND
case file
WordPress Website

The National Dialectic

Designed and built their website in WordPress, with basic SEO and AEO optimisation.

WebsiteWordPressSEO / AEO
AV
case file
Architecture

Aaim Visuals

Designed and built an architecture website in Squarespace, with basic SEO and AEO optimisation.

WebsiteSquarespaceSEO / AEO
SE
case fileUSA
Septic & Home Services

Septic Services Business

PPC management and Google Ads campaigns to reach homeowners actively searching for septic services.

PPCGoogle Ads
RE
case file
Real Estate

Real Estate Business

PPC management and Google Ads campaigns to reach people actively searching for property.

PPCGoogle Ads
FAQs

Questions beauty businesses ask us

Organic reach is limited. Paid campaigns reach thousands of potential clients beyond your followers.

Yes. Aesthetics campaigns are among the highest-ROI we run.

By marketing quality, portfolio, and reviews rather than price.

A simple site with portfolio and booking helps. We can start with GBP and social while building one.

Get in Touch

Let’s Grow Your Business
Together.

Ready to get more local customers? Tell us about your business and we’ll get back to you within 24 hours with a clear plan.

Free Consultation

No sales pitch. Just honest advice.

Tailored Strategy

Built around your business goals.

Fast Response

We typically reply within 24 hours.

Join 50+ local businesses
growing with Markstats.
Rated 5 out of 5
4.9/5 average rating
Send Us a Message

Book a Free Strategy Call

Tell us about your local business and our team will get in touch to schedule your free consultation.

Your information is 100% confidential.

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Your data is safe with us.

24-Hour Response

We’ll get back to you fast.

Friendly Support

Real people. Real answers.