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Markstats | Growth Marketing Agency

Marketing for HVAC Companies

Marketing for HVAC companies that
keeps your techs busy year-round

Stop waiting for the phone to ring. We run your Google Ads, Local Services Ads, SEO and Google Business Profile so homeowners find you first.

What a customer sees when they search
HVAC repair near me
SponsoredYour HVAC BusinessHVACcompany.example.com
best HVAC company in my area · Trusted local experts · Free quotes
Map resultsYour HVAC Business · 4.9 ★ (127)
Open now · Serves your area
emergency heating repairHVAC repair near mebest HVAC company in my area
The Problem

Good HVAC Technicians Deserve
A Steady Flow of Customers.

Most HVAC businesses aren’t short of skill. They’re short of a predictable flow of the right jobs.

01
££

Emergency Calls Go to Whoever Ranks First

When a furnace dies at 2am, the homeowner calls the first result.

02Too many
slow weeks?

Seasonal Swings Kill Cashflow

Summer AC and winter heating create peaks, but shoulder seasons go quiet.

03
£££

Competitors Are Already Advertising

The HVAC companies winning new installs are running ads and collecting reviews.

04You’re invisible
on the map

Referrals Plateau

Word of mouth gets you started. It doesn’t get you to the next van or territory.

Which Platform?

Which platform works best for HVAC?

A no-heat emergency and a planned AC install need completely different channels.

01
Emergency repairs

Emergency repairs

No heat, no AC, gas leaks.

Best platforms
Local Services Ads
Google Search Ads
Google Business Profile
Time to enquiries
Days

Calls come within minutes.

02
New installations

New installations

Full AC systems, furnace replacements, ductwork.

Best platforms
Google Search Ads
Meta Ads
SEO / AEO
Time to enquiries
Weeks

Homeowners get multiple quotes.

03
Steady free enquiries

Organic visibility

Show up on Maps and in AI answers.

Best platforms
Google Business Profile
SEO / AEO
Time to enquiries
Months, then compounding

Builds a steady stream.

04
Maintenance contracts

Maintenance contracts

Annual servicing, filter changes, tune-ups.

Best platforms
Social Media
Meta Retargeting
Time to enquiries
Ongoing

Stay top of mind between calls.

Not sure where to start?

We’ll map the right channels to your goals.

From emergency repairs to maintenance plans, we’ll build a channel strategy around how your HVAC customers buy.

Google Ads for HVAC Companies

How we turn Google Ads into booked HVAC jobs

When someone searches “AC repair near me” at 35°C, your ad needs to be there.

1
Separate emergency and install campaigns

Different bid strategies for urgent repairs vs planned installs.

2
Hyper-local geo targeting

Ads only show in your actual service radius.

3
Call tracking on every ad

Every call recorded and attributed.

Searches we block from day one

Negative keywords stop you paying for DIY tutorials, HVAC jobs and training courses.

Seasonal bid adjustments

We increase bids heading into summer and winter peaks.

YP
Your Plumbing Co.Sponsored

Thinking about a new bathroom? Here’s one we finished last week. Get a free quote – we’ll visit, measure and price it the same week.

BEFORE
AFTER
Instant formFree bathroom quote
Get quote
Meta Ads for HVAC

Facebook and Instagram for the jobs people plan

Nobody searches Facebook for an emergency repair. But homeowners scroll it while thinking about a new AC system or furnace upgrade.

SEO & AEO for HVAC

Get found on Google and in AI answers – without paying per click

AI answers pull from well-structured, trusted sites. We make yours one of them.

A page for each service

AC repair, furnace install, duct cleaning, heat pumps – each with its own page.

A page for each area

Real local content for the areas you cover.

Answers to real questions

“How much is a new furnace?” Written so AI tools quote you.

Technical basics done right

Fast mobile pages, HVAC schema markup, and reviews.

AI answer
Who’s a reliable emergency plumber near me?
Your Plumbing Co. is a local option that offers 24-hour call-outs across your town and nearby areas. Customers mention quick response times and clear pricing in their reviews.
yourplumbing.co.ukGoogle reviews
Illustration – AI tools choose sources themselves. We make your site the clearest one to cite.
Photos of your van, team and recent jobs
Your Plumbing Co.
Plumber · Heating contractor · Drainage service
Open 24 hours · Serves your town and nearby areas
CallWebsiteBookReviews
Latest updateBoiler service season is here – book yours before the first cold snap.
Google Business Profile

Show up in the map when someone nearby needs HVAC help

Your Google Business Profile is often the first thing a customer sees.

Social Media for HVAC

Posts that keep you top of mind

Most homeowners only need an HVAC tech a few times a year. Regular posts mean yours is the name they remember.

Quick tipIs your furnace filter overdue? A dirty filter costs more to run.
Seasonal reminderBook your AC tune-up before summer. Early birds avoid the rush.
Job spotlightNew high-efficiency heat pump installed. Lower bills, better comfort.
How It Works

How we get started

01

Free audit

We review your ads, website and GBP, and where competitors beat you.

02

A plan for your area

Which jobs, areas, and platforms – with a comfortable budget.

03

Launch and report

Everything set up, every call tracked, monthly reporting.

Case Studies by Service

Our Work, Service by Service

Pick a service to see the businesses we’ve done that work for — and exactly what we handled for each.

SC
case fileUSA
Pediatric Dental & Orthodontics

Say Cheese Kids Dental & Orthodontics

Full marketing partner from launch to scale — website development, SEO, Google Business Profile optimisation, and paid advertising.

WebsiteSEOGoogle Business ProfilePaid Ads
PT
case fileLos Angeles, USA
Pediatric Dentistry

Party Time Children’s Dental

Built a kid- and parent-friendly website, then ongoing SEO/AEO, Google Business Profile optimisation for local search, and social media management.

WebsiteSEO / AEOGoogle Business ProfileSocial Media
IT
case fileUSA
Healthcare & Therapy

Integrative Therapy

Website development, Google Ads management, and ongoing SEO optimisation.

WebsiteGoogle AdsSEO
NG
case fileUK
Beauty & Wellness

Nail It N Grow

Website development, SEO, and paid advertising across Google Ads and Meta.

WebsiteSEOGoogle AdsMeta Ads
BL
case filePortugal
Bakery & Food

Brownie Lovers

Social media management — content strategy, creation, and consistent publishing.

Social Media
HV
case fileUSA
HVAC & Home Services

HVAC Business

PPC management and Google Ads campaigns to reach homeowners actively searching for HVAC services.

PPCGoogle Ads
ND
case file
WordPress Website

The National Dialectic

Designed and built their website in WordPress, with basic SEO and AEO optimisation.

WebsiteWordPressSEO / AEO
AV
case file
Architecture

Aaim Visuals

Designed and built an architecture website in Squarespace, with basic SEO and AEO optimisation.

WebsiteSquarespaceSEO / AEO
SE
case fileUSA
Septic & Home Services

Septic Services Business

PPC management and Google Ads campaigns to reach homeowners actively searching for septic services.

PPCGoogle Ads
RE
case file
Real Estate

Real Estate Business

PPC management and Google Ads campaigns to reach people actively searching for property.

PPCGoogle Ads
FAQs

Questions HVAC businesses ask us

Emergency campaigns generate calls within the first week. Installation leads take 2–4 weeks.

Yes. We match spend to demand across seasons.

Every campaign uses call tracking with recorded calls.

We geo-target precisely to your service radius.

Get in Touch

Let’s Grow Your Business
Together.

Ready to get more local customers? Tell us about your business and we’ll get back to you within 24 hours with a clear plan.

Free Consultation

No sales pitch. Just honest advice.

Tailored Strategy

Built around your business goals.

Fast Response

We typically reply within 24 hours.

Join 50+ local businesses
growing with Markstats.
Rated 5 out of 5
4.9/5 average rating
Send Us a Message

Book a Free Strategy Call

Tell us about your local business and our team will get in touch to schedule your free consultation.

Your information is 100% confidential.

Secure & Confidential

Your data is safe with us.

24-Hour Response

We’ll get back to you fast.

Friendly Support

Real people. Real answers.

Send Us a Message

Book a Free Consultation

Tell us about your local business and our team will get in touch to schedule your free consultation.

Your information is 100% confidential.