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Markstats | Growth Marketing Agency

Marketing for Law Firms

Marketing for law firms that
brings in higher-value clients

People searching for a solicitor need someone they can trust with life-changing decisions. We make sure your firm is what they find.

What a customer sees when they search
solicitor near me
SponsoredYour Law Firmsolicitor.example.com
employment lawyer my area · Trusted local experts · Free quotes
Map resultsYour Law Firm · 4.9 ★ (127)
Open now · Serves your area
best family law firmsolicitor near meemployment lawyer my area
The Problem

Exceptional Legal Work Deserves
A Full Client Book.

You built expertise over years. Finding the right clients shouldn’t depend on luck.

01
££

Clients Research Extensively

They check websites, reviews, credentials, and results before making contact.

02Too many
slow weeks?

High CPCs in Legal

Legal keywords are among the most expensive. Precision matters.

03
£££

Compliance Restrictions

Legal advertising has strict regulations. Most agencies don’t understand them.

04You’re invisible
on the map

Referrals Are Unpredictable

Referral networks are valuable but inconsistent. Marketing creates reliable flow.

Which Platform?

Which platform works best for law firms?

An urgent criminal matter and a planned transaction need completely different approaches.

01
Urgent matters

Urgent legal needs

Criminal defence, injunctions, emergency.

Best platforms
Google Search Ads
Google Business Profile
Local Services Ads
Time to enquiries
Hours

Clients need help immediately.

02
Planned work

Planned legal work

Conveyancing, wills, business law.

Best platforms
Google Search Ads
SEO / AEO
Meta Ads
Time to enquiries
Weeks

Clients compare carefully.

03
Organic visibility

Search & AI visibility

Rank for “solicitor near me”.

Best platforms
Google Business Profile
SEO / AEO
Time to enquiries
Months, then compounding

Free client enquiries.

04
Professional network

Referral & reputation

Authority among professionals.

Best platforms
LinkedIn
Social Media
Meta Retargeting
Time to enquiries
Ongoing

Professional referrals compound.

Not sure where to start?

We’ll map the right channels to your goals.

From urgent matters to planned legal work, we’ll build a compliant strategy.

Google Ads for Law Firms

How we generate legal client enquiries

Legal CPCs are high, so every click must count. We build precision campaigns that convert.

1
Practice-area campaigns

Separate campaigns for each area of law.

2
Pre-qualifying ad copy

Ads that attract serious enquiries, not browsers.

3
Call tracking and recording

Every call attributed to the keyword.

Searches we block

Legal jobs, law courses, free legal advice, and DIY conveyancing.

Authority callouts

SRA registration and specialisms in ad extensions.

YP
Your Plumbing Co.Sponsored

Thinking about a new bathroom? Here’s one we finished last week. Get a free quote – we’ll visit, measure and price it the same week.

BEFORE
AFTER
Instant formFree bathroom quote
Get quote
LinkedIn & Meta for Law Firms

LinkedIn for B2B legal work, Facebook for consumer

Commercial law clients are on LinkedIn. Consumer clients browse Facebook. We target both with the right message.

SEO & AEO for Law Firms

Get found on Google and in AI answers – without paying per click

Legal clients trust firms that demonstrate authority through content and search presence.

Legal guides and articles

Informative content demonstrating expertise.

Local search dominance

Rank in the map pack for every practice area.

Answers to client questions

“How much does a solicitor cost?”

Technical basics done right

Fast pages, legal schema, and reviews.

AI answer
Who’s a reliable emergency plumber near me?
Your Plumbing Co. is a local option that offers 24-hour call-outs across your town and nearby areas. Customers mention quick response times and clear pricing in their reviews.
yourplumbing.co.ukGoogle reviews
Illustration – AI tools choose sources themselves. We make your site the clearest one to cite.
Photos of your van, team and recent jobs
Your Plumbing Co.
Plumber · Heating contractor · Drainage service
Open 24 hours · Serves your town and nearby areas
CallWebsiteBookReviews
Latest updateBoiler service season is here – book yours before the first cold snap.
Google Business Profile

Show up in the map when someone nearby needs a solicitor

Your GBP builds credibility before the first call. Reviews and credentials matter.

Social Media for Law Firms

Posts that build authority and trust

Legal updates, case studies, and team spotlights position your firm as the go-to local practice.

Legal updateEmployment law changes coming April 2025. Here’s what employers need to know.
Team spotlightCongratulations to Emma on making partner. 15 years of dedication.
Client guideBuying your first home? 5 conveyancing questions to ask your solicitor.
How It Works

How we get started

01

Practice review

We understand your areas, ideal client profile, and competitive landscape.

02

Launch compliant campaigns

Ads and content go live within legal advertising guidelines.

03

Measure instructions, not clicks

We track actual client enquiries and cost per instruction.

Case Studies by Service

Our Work, Service by Service

Pick a service to see the businesses we’ve done that work for — and exactly what we handled for each.

SC
case fileUSA
Pediatric Dental & Orthodontics

Say Cheese Kids Dental & Orthodontics

Full marketing partner from launch to scale — website development, SEO, Google Business Profile optimisation, and paid advertising.

WebsiteSEOGoogle Business ProfilePaid Ads
PT
case fileLos Angeles, USA
Pediatric Dentistry

Party Time Children’s Dental

Built a kid- and parent-friendly website, then ongoing SEO/AEO, Google Business Profile optimisation for local search, and social media management.

WebsiteSEO / AEOGoogle Business ProfileSocial Media
IT
case fileUSA
Healthcare & Therapy

Integrative Therapy

Website development, Google Ads management, and ongoing SEO optimisation.

WebsiteGoogle AdsSEO
NG
case fileUK
Beauty & Wellness

Nail It N Grow

Website development, SEO, and paid advertising across Google Ads and Meta.

WebsiteSEOGoogle AdsMeta Ads
BL
case filePortugal
Bakery & Food

Brownie Lovers

Social media management — content strategy, creation, and consistent publishing.

Social Media
HV
case fileUSA
HVAC & Home Services

HVAC Business

PPC management and Google Ads campaigns to reach homeowners actively searching for HVAC services.

PPCGoogle Ads
ND
case file
WordPress Website

The National Dialectic

Designed and built their website in WordPress, with basic SEO and AEO optimisation.

WebsiteWordPressSEO / AEO
AV
case file
Architecture

Aaim Visuals

Designed and built an architecture website in Squarespace, with basic SEO and AEO optimisation.

WebsiteSquarespaceSEO / AEO
SE
case fileUSA
Septic & Home Services

Septic Services Business

PPC management and Google Ads campaigns to reach homeowners actively searching for septic services.

PPCGoogle Ads
RE
case file
Real Estate

Real Estate Business

PPC management and Google Ads campaigns to reach people actively searching for property.

PPCGoogle Ads
FAQs

Questions law firms ask us

Yes. We understand SRA and ASA guidelines.

One new client can return thousands. Precision targeting keeps cost manageable.

Each area gets its own campaign with tailored messaging.

We run LinkedIn campaigns for commercial, employment, and business advisory law.

Get in Touch

Let’s Grow Your Business
Together.

Ready to get more local customers? Tell us about your business and we’ll get back to you within 24 hours with a clear plan.

Free Consultation

No sales pitch. Just honest advice.

Tailored Strategy

Built around your business goals.

Fast Response

We typically reply within 24 hours.

Join 50+ local businesses
growing with Markstats.
Rated 5 out of 5
4.9/5 average rating
Send Us a Message

Book a Free Strategy Call

Tell us about your local business and our team will get in touch to schedule your free consultation.

Your information is 100% confidential.

Secure & Confidential

Your data is safe with us.

24-Hour Response

We’ll get back to you fast.

Friendly Support

Real people. Real answers.