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Markstats | Growth Marketing Agency

Marketing for Cleaning Services

Marketing for cleaning companies that
fills your schedule without door-knocking

Whether it’s residential cleans, commercial contracts, or end-of-tenancy jobs – the customers are searching online. We make sure they find you first.

What a customer sees when they search
cleaner near me
SponsoredYour Cleaning Companycleaner.example.com
end of tenancy cleaning · Trusted local experts · Free quotes
Map resultsYour Cleaning Company · 4.9 ★ (127)
Open now · Serves your area
commercial cleaning servicescleaner near meend of tenancy cleaning
The Problem

Reliable Cleaners Deserve
Reliable Bookings.

You deliver a spotless result every time, but the next client doesn’t magically appear.

01
££

High Churn, Constant Replacement

Clients move or cancel. You need steady new bookings just to stay level.

02Too many
slow weeks?

Race to the Bottom on Price

Without differentiation, you compete on price alone. Marketing lets you compete on trust.

03
£££

Commercial Contracts Are Hard to Find

Office managers don’t search the way homeowners do. Different channels needed.

04You’re invisible
on the map

Reviews Are Everything

A company with 50 five-star reviews beats one with 5 every time.

Which Platform?

Which platform works best for cleaners?

Regular domestic cleans and one-off deep cleans need different channels.

01
One-off cleans

One-off & deep cleans

End of tenancy, spring cleans, post-renovation.

Best platforms
Google Search Ads
Local Services Ads
Google Business Profile
Time to enquiries
Days

Urgent jobs convert fast.

02
Regular contracts

Regular domestic cleans

Weekly or fortnightly cleaning contracts.

Best platforms
Google Search Ads
Meta Ads
SEO / AEO
Time to enquiries
1–2 weeks

People compare a few options.

03
Free leads

Free search visibility

Google Maps, organic results, AI answers.

Best platforms
Google Business Profile
SEO / AEO
Time to enquiries
Months, then compounding

Growing flow of free enquiries.

04
Referrals

Referral & rebooking

Past clients who need you again.

Best platforms
Social Media
Meta Retargeting
Time to enquiries
Ongoing

Stay in their feed and mind.

Not sure where to start?

We’ll map the right channels to your goals.

From regular domestic cleans to commercial contracts, we’ll build a tailored plan.

Google Ads for Cleaners

How we generate cleaning leads with ads

Google Ads capture people searching for cleaners. Meta Ads reach homeowners who haven’t started looking yet.

1
Service-split campaigns

Separate ads for domestic, commercial, carpet, and end-of-tenancy.

2
Postcode-level targeting

Ads only run in areas you actually service.

3
Call and form tracking

Every enquiry tracked back to the ad.

Searches we block

DIY cleaning tips, cleaning jobs, and wholesale supplier searches.

Seasonal boosts

End-of-tenancy campaigns timed to moving seasons.

YP
Your Plumbing Co.Sponsored

Thinking about a new bathroom? Here’s one we finished last week. Get a free quote – we’ll visit, measure and price it the same week.

BEFORE
AFTER
Instant formFree bathroom quote
Get quote
Meta Ads for Cleaners

Facebook and Instagram for building trust

Cleaning is a trust business. Social campaigns showcasing your team, reviews, and before-and-afters build that trust.

SEO & AEO for Cleaners

Get found on Google and in AI answers – without paying per click

AI answers pull from trusted sites. We make yours one of them.

A page for each service

Domestic, commercial, end-of-tenancy, carpet – each with its own page.

A page for each area

Local content for every area you serve.

Answers to real questions

“How much does end-of-tenancy cleaning cost?”

Technical basics done right

Fast mobile pages, cleaning schema, and reviews.

AI answer
Who’s a reliable emergency plumber near me?
Your Plumbing Co. is a local option that offers 24-hour call-outs across your town and nearby areas. Customers mention quick response times and clear pricing in their reviews.
yourplumbing.co.ukGoogle reviews
Illustration – AI tools choose sources themselves. We make your site the clearest one to cite.
Photos of your van, team and recent jobs
Your Plumbing Co.
Plumber · Heating contractor · Drainage service
Open 24 hours · Serves your town and nearby areas
CallWebsiteBookReviews
Latest updateBoiler service season is here – book yours before the first cold snap.
Google Business Profile

Show up in the map when someone nearby needs a cleaner

Your GBP is your most powerful free tool. We make it work hard.

Social Media for Cleaners

Posts that keep you top of mind

Regular posts build trust and keep your brand visible between bookings.

Quick tipBaking soda and vinegar: the natural cleaning combo your kitchen needs.
Job spotlightFull end-of-tenancy clean completed today. Deposit-back guaranteed.
Team updateWelcome to our newest team member! Fully insured and DBS-checked.
How It Works

How we get started

01

Understand your services

We map out which services you offer and where you operate.

02

Launch targeted campaigns

Ads go live within days, targeting the right services and postcodes.

03

Measure and grow

Weekly reports show cost per lead. We optimise and scale.

Case Studies by Service

Our Work, Service by Service

Pick a service to see the businesses we’ve done that work for — and exactly what we handled for each.

SC
case fileUSA
Pediatric Dental & Orthodontics

Say Cheese Kids Dental & Orthodontics

Full marketing partner from launch to scale — website development, SEO, Google Business Profile optimisation, and paid advertising.

WebsiteSEOGoogle Business ProfilePaid Ads
PT
case fileLos Angeles, USA
Pediatric Dentistry

Party Time Children’s Dental

Built a kid- and parent-friendly website, then ongoing SEO/AEO, Google Business Profile optimisation for local search, and social media management.

WebsiteSEO / AEOGoogle Business ProfileSocial Media
IT
case fileUSA
Healthcare & Therapy

Integrative Therapy

Website development, Google Ads management, and ongoing SEO optimisation.

WebsiteGoogle AdsSEO
NG
case fileUK
Beauty & Wellness

Nail It N Grow

Website development, SEO, and paid advertising across Google Ads and Meta.

WebsiteSEOGoogle AdsMeta Ads
BL
case filePortugal
Bakery & Food

Brownie Lovers

Social media management — content strategy, creation, and consistent publishing.

Social Media
HV
case fileUSA
HVAC & Home Services

HVAC Business

PPC management and Google Ads campaigns to reach homeowners actively searching for HVAC services.

PPCGoogle Ads
ND
case file
WordPress Website

The National Dialectic

Designed and built their website in WordPress, with basic SEO and AEO optimisation.

WebsiteWordPressSEO / AEO
AV
case file
Architecture

Aaim Visuals

Designed and built an architecture website in Squarespace, with basic SEO and AEO optimisation.

WebsiteSquarespaceSEO / AEO
SE
case fileUSA
Septic & Home Services

Septic Services Business

PPC management and Google Ads campaigns to reach homeowners actively searching for septic services.

PPCGoogle Ads
RE
case file
Real Estate

Real Estate Business

PPC management and Google Ads campaigns to reach people actively searching for property.

PPCGoogle Ads
FAQs

Questions cleaning companies ask us

Not at all. We scale campaigns to your capacity.

Yes. Separate campaigns targeting office and property managers.

Most cleaning campaigns generate enquiries within the first week.

A simple one helps, but your GBP does most of the heavy lifting.

Get in Touch

Let’s Grow Your Business
Together.

Ready to get more local customers? Tell us about your business and we’ll get back to you within 24 hours with a clear plan.

Free Consultation

No sales pitch. Just honest advice.

Tailored Strategy

Built around your business goals.

Fast Response

We typically reply within 24 hours.

Join 50+ local businesses
growing with Markstats.
Rated 5 out of 5
4.9/5 average rating
Send Us a Message

Book a Free Strategy Call

Tell us about your local business and our team will get in touch to schedule your free consultation.

Your information is 100% confidential.

Secure & Confidential

Your data is safe with us.

24-Hour Response

We’ll get back to you fast.

Friendly Support

Real people. Real answers.