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Markstats | Growth Marketing Agency

Marketing for Accounting Firms

Marketing for accountants that
grows your client base year-round

Small businesses and individuals need accountants they can trust. We make sure your firm is visible when they’re searching for help.

What a customer sees when they search
accountant near me
SponsoredYour Accounting Firmaccountant.example.com
tax return help · Trusted local experts · Free quotes
Map resultsYour Accounting Firm · 4.9 ★ (127)
Open now · Serves your area
best bookkeeper my areaaccountant near metax return help
The Problem

Trusted Accountants Deserve
A Growing Client Base.

You’re great with numbers. Growing your practice means reaching people who don’t know you exist.

01
££

Tax Deadlines Drive Demand

Self-assessment, year-end, VAT – predictable surges you should be capturing.

02Too many
slow weeks?

Trust Is Everything

People hand over financial details. They need complete trust first.

03
£££

Different Clients, Different Channels

A sole trader and a growing business find accountants differently.

04You’re invisible
on the map

Referrals Plateau

Powerful but slow. Marketing accelerates growth without replacing referrals.

Which Platform?

Which platform works best for accountants?

A sole trader needing a tax return and a business needing advisory are very different.

01
Tax season

Tax & compliance

Self-assessment, VAT, corporation tax.

Best platforms
Google Search Ads
Google Business Profile
SEO / AEO
Time to enquiries
Days to weeks

Deadline-driven searches convert fast.

02
Advisory

Advisory & growth

Business planning, CFO services.

Best platforms
LinkedIn
Google Search Ads
SEO / AEO
Time to enquiries
Weeks to months

Longer relationship-building.

03
Organic

Search visibility

Rank for “accountant near me”.

Best platforms
Google Business Profile
SEO / AEO
Time to enquiries
Months, then compounding

Free enquiries over time.

04
Retention

Upsell & retention

Existing clients needing more services.

Best platforms
Social Media
Meta Retargeting
Time to enquiries
Ongoing

Grow revenue per client.

Not sure where to start?

We’ll map the right channels to your goals.

From tax returns to advisory services, we’ll grow your accounting practice.

Google Ads for Accountants

How we bring clients to your accounting firm

We target people actively searching for accountants – during tax season and year-round.

1
Service-specific campaigns

Separate ads for tax, bookkeeping, payroll, and advisory.

2
Tax season campaigns

Pre-built campaigns activating before deadlines.

3
Trust-focused copy

Qualifications and testimonials highlighted.

Searches we block

Accounting jobs, software, and courses.

Deadline-driven bidding

Increased bids before self-assessment and year-end.

YP
Your Plumbing Co.Sponsored

Thinking about a new bathroom? Here’s one we finished last week. Get a free quote – we’ll visit, measure and price it the same week.

BEFORE
AFTER
Instant formFree bathroom quote
Get quote
LinkedIn & Meta for Accountants

LinkedIn for business clients, Facebook for individuals

Business owners are on LinkedIn. Individual taxpayers are on Facebook. We target both with the right content.

SEO & AEO for Accountants

Get found on Google and in AI answers – without paying per click

Business owners search for tax advice before they search for an accountant. Content positions you as the expert.

Tax guides and articles

Helpful content bringing potential clients to your site.

Local search dominance

Rank for accounting searches in your area.

Answers to client questions

“How much does an accountant cost?”

Technical basics done right

Fast pages, accounting schema, and reviews.

AI answer
Who’s a reliable emergency plumber near me?
Your Plumbing Co. is a local option that offers 24-hour call-outs across your town and nearby areas. Customers mention quick response times and clear pricing in their reviews.
yourplumbing.co.ukGoogle reviews
Illustration – AI tools choose sources themselves. We make your site the clearest one to cite.
Photos of your van, team and recent jobs
Your Plumbing Co.
Plumber · Heating contractor · Drainage service
Open 24 hours · Serves your town and nearby areas
CallWebsiteBookReviews
Latest updateBoiler service season is here – book yours before the first cold snap.
Google Business Profile

Show up in the map when someone nearby needs an accountant

Your GBP is your digital shopfront. Qualifications, reviews, and services need to be front and centre.

Social Media for Accountants

Posts that position you as the trusted advisor

Tax tips, deadline reminders, and business advice build authority and keep your firm visible.

Tax tipSelf-assessment deadline: 31 January. Start now and avoid the rush.
Business adviceThinking of incorporating? 3 things to consider before you switch.
Team updateWe’re growing! Welcome to our new senior accountant, specialising in R&D tax credits.
How It Works

How we get started

01

Client analysis

We understand your services, ideal clients, and growth opportunities.

02

Launch targeted campaigns

Ads and content go live, timed around tax deadlines.

03

Track client acquisition

Monthly reporting shows new client numbers and cost.

Case Studies by Service

Our Work, Service by Service

Pick a service to see the businesses we’ve done that work for — and exactly what we handled for each.

SC
case fileUSA
Pediatric Dental & Orthodontics

Say Cheese Kids Dental & Orthodontics

Full marketing partner from launch to scale — website development, SEO, Google Business Profile optimisation, and paid advertising.

WebsiteSEOGoogle Business ProfilePaid Ads
PT
case fileLos Angeles, USA
Pediatric Dentistry

Party Time Children’s Dental

Built a kid- and parent-friendly website, then ongoing SEO/AEO, Google Business Profile optimisation for local search, and social media management.

WebsiteSEO / AEOGoogle Business ProfileSocial Media
IT
case fileUSA
Healthcare & Therapy

Integrative Therapy

Website development, Google Ads management, and ongoing SEO optimisation.

WebsiteGoogle AdsSEO
NG
case fileUK
Beauty & Wellness

Nail It N Grow

Website development, SEO, and paid advertising across Google Ads and Meta.

WebsiteSEOGoogle AdsMeta Ads
BL
case filePortugal
Bakery & Food

Brownie Lovers

Social media management — content strategy, creation, and consistent publishing.

Social Media
HV
case fileUSA
HVAC & Home Services

HVAC Business

PPC management and Google Ads campaigns to reach homeowners actively searching for HVAC services.

PPCGoogle Ads
ND
case file
WordPress Website

The National Dialectic

Designed and built their website in WordPress, with basic SEO and AEO optimisation.

WebsiteWordPressSEO / AEO
AV
case file
Architecture

Aaim Visuals

Designed and built an architecture website in Squarespace, with basic SEO and AEO optimisation.

WebsiteSquarespaceSEO / AEO
SE
case fileUSA
Septic & Home Services

Septic Services Business

PPC management and Google Ads campaigns to reach homeowners actively searching for septic services.

PPCGoogle Ads
RE
case file
Real Estate

Real Estate Business

PPC management and Google Ads campaigns to reach people actively searching for property.

PPCGoogle Ads
FAQs

Questions accountants ask us

Year-round, with increased spend before tax deadlines. Start 6–8 weeks before self-assessment.

Yes. Sole traders, limited companies, landlords – each with tailored messaging.

By highlighting personal service and local expertise vs faceless platforms.

Most practices start with £500–£2,000/month.

Get in Touch

Let’s Grow Your Business
Together.

Ready to get more local customers? Tell us about your business and we’ll get back to you within 24 hours with a clear plan.

Free Consultation

No sales pitch. Just honest advice.

Tailored Strategy

Built around your business goals.

Fast Response

We typically reply within 24 hours.

Join 50+ local businesses
growing with Markstats.
Rated 5 out of 5
4.9/5 average rating
Send Us a Message

Book a Free Strategy Call

Tell us about your local business and our team will get in touch to schedule your free consultation.

Your information is 100% confidential.

Secure & Confidential

Your data is safe with us.

24-Hour Response

We’ll get back to you fast.

Friendly Support

Real people. Real answers.