PPC Management for Local Businesses

For urgent services such as emergency plumbing, HVAC repair or legal help, Google comes first because people are already searching. For planned or elective services such as cosmetic dentistry, med spas or remodelling, Meta often performs better by creating demand. Most local businesses eventually run both, with each doing a different job.

Paid advertising is the fastest channel available to a local business — well-built campaigns can generate enquiries within days of launch. The first 30 to 90 days are spent gathering conversion data and cutting waste, which is when cost per lead usually drops sharply.

Yes, always. Your Google Ads and Meta accounts, your data and your ad spend stay in your name with full access throughout. We manage them on your behalf and you can take them with you at any time.

Any figure comfortably below what a customer is worth to you. Multiply your average job value by the share of enquiries you close, and that is the maximum you can afford to pay for a lead — profitable campaigns sit well under it. This is the number we optimise toward every month.

Yes. Ad performance depends heavily on where the click lands, so we align landing pages with campaign messaging — and can build dedicated pages where it will lower your cost per lead.